Trends in social networks for observation
Social media marketing strategy is in the minds of many small business owners. And if not on yours, then it should be!
Major platforms such as Facebook, Twitter, LinkedIn and Instagram are fighting for market share, adjusting their business models to balance shareholder revenue gains with an improved user experience.
As these platforms evolve, so will the way you use them for small businesses.
Let’s look forward to some ways to promote your business on social media in 2020.
More than 18 months later, the Federal Trade Commission officially ruled that Cambridge Analytica had deceived Facebook users. The company obtained the personal data of millions of Facebook profiles without people’s consent and then used them for political advertising purposes.
While Cambridge Analytica went bankrupt shortly after the scandal, Facebook is still working hard to tighten data access processes and persuade people to trust its new dedicated news platform.
Facebook has deployed Facebook News for a subgroup of people in the US. This means that while you will still see messages from family and friends in your main feed, Facebook News will post content from a team of journalists (Facebook staff).
This year, the company is also focusing on cryptocurrency and creating a Facebook Pay feature. This may mean that your small business may soon include platform sales in your account.
Although the launch of Facebook Watch did not go as expected (only 140 million people watch videos and shows daily, which sounds huge, but not compared to the 1.6 billion daily active platforms in total). However, it looks like Facebook will make another attempt in 2020, so let’s see what that means for video marketing.
What do these changes mean for your social media marketing strategy?
Will have to wait and see. The more patented content a company creates, the more marketers can struggle to stay visible.
We are also interested in what Dentley Davis, vice president of design and research, had in mind, his recent report on a number of changes that may take place on the platform as early as next year.
How will this affect how you promote your business on social media?
You may have the ability to limit the number of retweets of your tweet (I don’t see entrepreneurs enjoying a special feature, we love our retweets!), As well as the ability to tweet anything to a specific group based on their interests.
Learn more about how to use Twitter hashtags.
Since its launch in 2003, LinkedIn has become the world’s largest professional networking platform.
Microsoft acquired the platform for $ 26.2 billion in 2016, and with access to Microsoft resources, we’ve seen updated professional ideas and more targeted advertising.
We’ve also seen LinkedIn groups come back.
The LinkedIn group allows your business to create a discussion board related to your industry. This gives you the opportunity to create a special interest group with like-minded people who match your products, services and / or experiences.
Groups also provide great visibility for your business, as each member who is part of your group will have your logo in profile. Group owners also now have the ability to host different types of media, such as images and videos, and instant notifications allow you to talk in real time.
The Executive Suite has over 300,000 members and brings together executives through web series, practical tips and discussion boards.
What do LinkedIn groups mean for your small business?
Hopefully this is the best way to strengthen a sense of community, find candidates for open positions and gain brand visibility.
You may remember that Instagram tested the removal of likes in several countries, including Australia, Japan, Italy and Ireland. Likes aren’t gone – in the US and Canada you can still view the number of likes in your photos and videos – just not on other people’s posts.
So where did it come from? Instagram, owned by Facebook, has long been dealing with people who use hacks and workarounds. Mostly it comes from bots and unscrupulous companies that manipulate the program to make themselves or other users more popular than they actually are. So this is an attempt to make Instagram more authentic.
Instagram says, “We hope this test will take the pressure off how many likes the post will get so you can focus on sharing what you like.”
While many entrepreneurs and small businesses are good at this, influential people and video marketing agencies are not.
How can they show a business how popular it is? How will they demonstrate commitment?
But for the average small business owner who doesn’t buy likes and doesn’t play with the system with boots, this can be good.
If your social media marketing strategy includes compelling content, and you’re happy to focus on commenting and increasing subscribers, you’ll be fine.
Although IGTV started slowly, it is now considered one of the biggest trends on social media. After Instagram announced earlier this year that Instagram would allow one-minute previews of IGTV videos on Instagram’s main feed, users (and companies) began to pay attention to it.
Unlike your other Instagram videos, IGTV videos can last 10-60 minutes. This provides a great video marketing opportunity for interviews, behind-the-scenes features and more.
Since we can now add album-oriented videos as well, I’m adding my Business Edge Show videos that are getting a lot of attention.
These are just some of the changes that can be expected on major platforms this year. I am sure that there will be many more in a year, because everything is always changing!
To effectively promote your business on social media in 2020, it is important not only to understand social media trends, but also to accept them.
If you find it difficult to stay up to date with social media, consider hiring an agency that can create strategies that will fit your needs and goals with social media so you can focus on building your business.